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By connecting its proprietary technologies System While using the mobile operators, BIMA has been able to create a completely electronic design: from First purchaser registration, which takes fewer than two minutes, to day by day micropremium payments which can be deducted from airtime credit. This simple and simple model has permitted BIMA to achieve speedy scale.
The main concept guiding microinsurance is to provide insurance that is right-sized to the economic system where by it’s remaining marketed.
When getting into each new marketplace, we contend with a special regulatory atmosphere, purchaser base and cell network partnerships. We for that reason adapt and personalize our item portfolio to each sector, based on the special customer and regulatory requirements of each and every region.
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the place did the story of BIMA start out and which have been the very first check here countries where by the BIMA Remedy was introduced?
within our markets, an increasing quantity of microinsurance organizations also are wanting to copy our design by working with cell networks to distribute coverage products and solutions to small-cash flow customers; a amount have trialled not-for-income products, exactly where progress prices haven't been as sturdy.
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BIMA has no present-day programs to broaden into formulated marketplaces – at the moment, we’re focused on establishing our footprint across Africa, Asia and Latin The usa, exactly where we nevertheless see enormous chance for advancement. nowadays, mobile penetration is just more than eighty% throughout these marketplaces, but insurance policies penetration continues to be fairly small (in certain marketplaces as little as 3%) – they are the marketplaces we’re aiming to scale in.
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Crucially, BIMA agents may also be necessary in surpassing the have confidence in barrier which most very low-cash flow buyers have toward the insurance coverage sector. Our agents supply critical facts for customers – specially for initial-time insurance policy buyers – to verify buyers realize whatever they are obtaining and some great benefits of insurance.
In 2010, Gustaf set up BIMA in Ghana to pilot its pioneering ‘cell insurance’ design, offering affordable insurance coverage merchandise to underserved buyers by an entirely paperless encounter.
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right now, BIMA employs 3,five hundred brokers who're devoted to offering BIMA merchandise and educating shoppers with regards to the function and worth of insurance policies, and they are critical to increasing awareness about our expert services.